by: Kenny Hemphill
Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table ? something we all hate doing.
Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results.
I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on the ads as had been previously doing so.
The first technique is one that was 'discovered' by the amazingly helpful Debs, on SiteSell's SBI! forums. When I read it originally, it made sense and I decided to goive it a go, but I wasn't prepared for the immediate impact it would have on my income. It involves making only a few simple changes to the format and positioning of your Adsense ads.
Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating Adsense ads into the editorial on your site as seamlessly as possible. To do this you need to do three things:
1. Use the 250 x 250 rectangle format 2. Make the background color of the ad the same as the background color of your site, or as close to it as possible. 3. Make the ads borderless by setting the border color to be the same as the background color of the ad.
These changes can be made by logging into your Adsense account and creating a custom format. Just select the 250 x 250 ad format, and create a custom color palette. Use the color picker to pick the coor you want. The Javascript is automatically generated at the foot of the page, ready for you to copy and paste into the pages on your site.
Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites.
Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately.
The second technique is much newer and one which is entirely based on my own experience. Google has recently added a new type of Adsense format, called Adlinks. This displays a series of links on your page in the same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads.
Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I'm using the four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular Adsense ads, it's clear that the return on Adlinks is about a fifth to a quarter higher than regular ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results.
Finally, Adsense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your Adsense and Adlink ads accordingly.
So you see, by spending an hour or so of your time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results.
About The Author
Kenny Hemphill is the owner and publisher of The HDTV Tuner (http://www.the-hdtv-tuner.com/about-this-site.html) and has been using Adsense for two years.
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DVR: Digital Video Recording. What You Need To Know
by: Joe Leech
The Digital Revolution is upon us.... In fact, it?s been
sneaking up on us for a long time with devices such
as calculators, digital watches, and many other
consumer goods, not to mention the devices we
actually use but see very little of. Such devices are
common to us in "the first person" in the form of
many automotive controls in our car, and indirectly
common to us if we fly.. things like aircraft engines,
etc.
But the first area possibly to have a major impact in
terms of comparison has been in the cameras we
use. This effects us both in camcorders and
in the
still cameras. While the purist will probably always
win the argument that the film camera gives greater
quality control than the digital, there are those who
would argue against this principal very vociferously.
Now, most Americans who own a TV are about...
DVR: Digital Video Recording. What You Need To Know
Mitsubishi?s Bright New Idea
Mitsubishi?s Bright New Idea
by: John Richardson
Mitsubishi Electric Corporation is well known for their HDTV rear projection sets. Chances are that you have seen those models that utterly dominate large living rooms, and look similar to big square-like boxes that, if hollowed out, could accommodate a family of rottweilers. Those large monsters, in which the picture quality never looked very good from an angle, will soon be relegated to museums, because rear projectors are getting thinner at a fast clip. Now, Mitsubishi is pioneering a new way to approach the rear projection HDTV-they are using Lasers! With this new idea from Mitsubishi, a RPTV (Rear Projection Television) is transformed because a Laser replaces the usual mercury lamp in the rear of the set. The model is still considered a DLP (Digital Light Projection) but the light comes from red, green and blue Lasers! LASER, which stands for light amplification by stimulated emission of radiation...
Mitsubishi?s Bright New Idea
The Best Web Marketing Secrets
by: Allen Brown
Are you stuck up with lower down the sales? Not improving or upgrading your sale to higher scale? Do not worry! You are at the right place to get the Right Solution.
We have magic wand to boost your sell. Your profit and sales will surely increases to your wish as you apply it. Do not worry you may be marketing in any form, i.e. may be through web, or by printed form or in personal way. Your sale will definitely upswing.
We provides you the finest tips on increases the sales, here are some of the golden tips to follow:
Remember that customer comes to you for their own requirements not for what you sell, so it is obvious that you have to sell or offer to customer what they want.
People fails to do so and they market what they have products and promote it online or offline marketing.
You have to come out from this mentality; do not convince customers to buy the product...
The Best Web Marketing Secrets
Home Theater: 4 more Ugly Secrets Revealed
by: Bob Wood
Secret #4: EVEN IF YOU GET A DEAL ON THE TV, THEY WILL HOSE YOU ON THE STAND. MOST ARE WAY OVERPRICED!
What you should do about it:
Shop around. Find one that isn't the one that is designed to put more money into the dealer's pants. Look off brand (not the same manufacturer as the TV.)
This obviously assumes you are looking at a Hi-Def TV that goes on a wall, or more likely, on a stand. Big CRT rear screen projectors are all in one box.
You want something that brings the set to seated eye level. Stand in front of a TV and move up and down and side to side. The picture will change some. Try to approximate the angle you'll sit and see how it looks to you.
Don't forget you can also shop at a furniture store.
Stands are usually overpriced.
Secret #5: IF YOU BUY A PLASMA OR OTHER "HANG ON THE WALL" SET, YOU STILL HAVE WIRES THAT WILL DANGLE UNLESS YOU...
Home Theater: 4 more Ugly Secrets Revealed
Free Satellite TV -- Is It Really Free?
Free Satellite TV -- Is It Really Free?
by: Brian Stevens
You've seen the online and offline ads -- "Free satellite TV!" "Get a 4-room Satellite TV System Free!" and "Satellite TV Dish and Receivers Absolutely Free!"
But is satellite TV really free?
The answer to that question is yes ... and no.
Yes, the equipment you get -- the satellite TV dish and satellite TV receiver -- is free. But no, the programming service will cost you money.
Let's examine the facts.
Due to the demise of Pegasus and Voom, there are only two major satellite TV providers in the USA -- Dish Network and DirecTV.
Dish Network Satellite TV Service
When you order a free satellite TV system from Dish Network, you will be asked to pay a $49.99 activation fee. This fee will be credited to your programming bill, so in essence, your satellite TV system is free. Installation of your satellite TV system is also free.
With Dish Network you...
Free Satellite TV -- Is It Really Free?
LCD TV UK
by: Roger Wembley
As recently as just a few years ago consumers needed a different monitor or screen for watching movies, for playing video games, or for watching television and for computing.
That?s no longer the case.
An LCD TV in the UK with a TV tuner allows you to enjoy virtually all your entertainment and audio-visual devices from one location, saving you space and money.
If you live in university housing or a small flat, or if you just want to save space, an LCD TV in the UK with a built-in TV tuner is a simple way to accomplish all those goals.
Here?s an example of how versatile a UK LCD TV with a TV tuner can be:
you combine video from a PS2, an Xbox 360, cable TV, a DVD player, and the PC ? all into one LCD monitor.
You can watch TV with picture-in-picture mode while you work on your computer, then with a touch of a button switch over to playing an Xbox or PS2 game.
Finished...
Glow Earrings
Glow Earrings
by: Gagandeep Dhaliwal
An earring is an ornament that is worn in the ear. The earrings are usually worn in ear through a piercing in the earlobe or some other external part of the ear. The clip earring is clipped onto the ear lobe. The earrings are worn by both genders, although women more commonly wear them.
A glow earring is one of the wearable glow products worn onto the ear lobe. The glow earrings are the ear ornaments that glow in darkness....
jewelry Hdtv Glow Earrings
Cheaper Car Loans
Cheaper Car Loans
by: Peter Kenny
Every time you go to a car dealer to buy a car, whether it be new or used, it is highly likely that the dealer will also have on offer, various financing deals that will assist you in paying for the car. While these may seem extremely attractive, especially if you don?t think you could afford the car outright, you should always check twice to make sure you are not getting ripped off or taken advantage of.
The most important...
Cheaper Car Loans
spyware Hdtv Treble your Adsense Income in 60 Minutes 
How Can I Do A Resume With The 5 Key Words?
How Can I Do A Resume With The 5 Key Words?
by: David Green
Writing a good resume is a big deal, especially with today's competitive job market. There are hundred's maybe thousands of people looking to get the same job that you are, and it is important to stand out from the crowd. But how can you do a resume that gets recruiters attention? By using the five key words that catch their eye.
Teamwork - this little phrase is important in today's job market....
Hdtv sample resume How Can I Do A Resume With The 5 Key Words? Treble your Adsense Income in 60 Minutes
Basic Spyware Defense Mechanisms
Basic Spyware Defense Mechanisms
by: Mitch Johnson
Always on the rise, spyware is difficult to avoid when surfing the internet because it can install itself so easily by countless different means. Much of computer?s spyware infections are hidden within freeware programs running, such as music file sharing applications. Spyware and adware are primarily used to invade persons computers to track and record their usage and private information so they may be targeted...
spyware Basic Spyware Defense Mechanisms Hdtv Treble your Adsense Income in 60 Minutes
Skiing at Breckenridge Mountain
Skiing at Breckenridge Mountain
by: Scott Palat
As you drive into the town of Breckenridge, you can see Breckenridge Mountain and many of the lifts. Breckenridge Mountain has four peaks and each is labeled peak 10, peak 9, peak 8 and peak 7. You can ski all four of Breckenridge's peaks in one day if you are up for a hike. The only peak accessible by lift is Peak 8.
Breckenridge has many green trails which are perfect of beginners. So do not be...